Creative's guide to selling online

You’ve poured your passion into your craft, art or products, and the time has come to share with the world. What are the basics to building an online business?

Selling online and using e-commerce can be overwhelming at first, especially for creatives – but where to begin? Creative’s Guide to Selling Online is a beginner's course ideal for any creatives with little or no experience, who have products or services ready to sell, and no idea how to get their online sales set up. The webinar covers the easiest path to digital commerce, and the best ways to untangle the mess of legal jargon, platform choices, and marketing mysteries.

With a focus on people selling in the arts and creative industries, you will learn:

• understanding the process of selling online, including the pros and cons to watch for
• preparing for the basics of an online business – registration, banking, accounting, stock management, legal requirements, consumer regulations and more
• understanding eCommerce model and choosing the best one for your business.
• dropshipping and the elements of using external parties to help with sales and productions
• the customer journey, and how to craft an experience to remember (including unboxing)
• the basics of marketing, how to build an audience and connect with customers.