Marketing plan 101

Your marketing plan is ideally a key part of your overall business plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective marketing plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way.

Revenue should represent a worthwhile Return on Investment (ROI) relative to your marketing expenditure. It is a systematic process involving the assessment of marketing opportunities and resources, the determination of marketing objectives and the development of a plan for implementation and control.