Victorian Business Recovery Advisory Program: Small business branding

This short workshop aims to give small business owners the capability to create a brand that cuts through the advertising noise in their market and build customer relationships that stand the test of time.

Brand:

• brand – it’s not just a logo
• what is it (visual side/visual identity, reputation, systems and process to create consistency)
• finding your brand
• bringing it to life.

Marketing:

• what is it? – connecting customers to your brand
• knowing your customer
• developing your channels to market
• what is a marketing strategy?

Arrive at 8:30am to join your local small business colleagues for a light breakfast.